Go-to-Market Strategy

Why a tailored purpose-built GTM plan matters

A great product does not sell itself. Without a structured go-to-market (GTM) strategy you risk:

• Burning cash on the wrong channels
• Mis-timing your launch and missing early-adopter momentum
• Confusing prospects with inconsistent messaging

Fifth Axis distils decades of launch experience, AI-powered channel analytics and senior-level judgement into a GTM blueprint that founders can execute on Day 1—no sprawling slide deck, no enterprise price tag.

Our method: Insight > Intuition

• Data ingestion – AI tools surface channel cost trends, competitor spend and seasonality across the EU, US and Canada.
• Strategic synthesis – Senior consultant aligns findings with your specific runway, resources and growth targets.
• Action design – We map tasks, owners and deadlines so your team can hit “go” the same day you receive the plan.
• Validation & hand-over – Live review call of the strategy to keep momentum intact.

What you receive

• Market-entry playbook (10-page PDF) - Clear sequence of actions from T-90 to T+180 days
• Channel feasibility grid (paid, earned, partner, community) - Shows which levers move revenue vs. burn
• Positioning & messaging framework - Consistent value narrative across web, pitch and ads
• Pricing & packaging sheet - Evidence-based price points and bundle logic
• 90-day launch calendar + Gantt chart - Aligns founders, marketers and developers in one view
• Budget & ROI model (Excel/Sheets) - Forecasts CAC, payback and breakeven by channel
• Risk & contingency matrix - Mitigation steps for supply, legal, competitive shocks
• 60-minute hand-over call + 14-day Email support - Ensures seamless execution and quick pivots

Typical delivery: 15 business days from kick-off session.

What you receive

• Market-entry playbook (10-page PDF) - Clear sequence of actions from T-90 to T+180 days
• Channel feasibility grid (paid, earned, partner, community) - Shows which levers move revenue vs. burn
• Positioning & messaging framework - Consistent value narrative across web, pitch and ads
• Pricing & packaging sheet - Evidence-based price points and bundle logic
• 90-day launch calendar + Gantt chart - Aligns founders, marketers and developers in one view
• Budget & ROI model (Excel/Sheets) - Forecasts CAC, payback and breakeven by channel
• Risk & contingency matrix - Mitigation steps for supply, legal, competitive shocks
• 60-minute hand-over call + 14-day Email support - Ensures seamless execution and quick pivots

Typical delivery: 15 business days from kick-off session.

Why partner with Fifth Axis instead of DIY guesswork or a Big-Five consultancy

• Senior strategy expertise – Every deliverable is crafted by a seasoned strategist—not left to your trial-and-error learning curve or delegated to a junior analyst who reports to a partner you never meet.
• Founder-friendly pricing – Pay a transparent, startup-sized fee; avoid the hidden costs of DIY missteps and the six-figure retainers (plus inevitable scope creep) of large firms.
• Fast, 15-day turnaround – Receive investor-ready insights in just two weeks, while DIY timelines drift and big-firm projects stretch 8–12 weeks.
• AI-enhanced channel intelligence – We blend advanced AI with human judgment to pinpoint winning channels; DIY relies on gut-feel spreadsheets, and big consultancies recycle generic “best-practice” slides.
• Action-oriented deliverables – Get concise, plug-and-play guidance you can execute tomorrow—no costly mistakes, no bloated decks.

Take action now

A focused GTM plan converts months of uncertainty into weeks of execution.

Book a free 15-minute video call consultation to scope your launch and lock your slot in our calendar.

Fifth Axis: turning product potential into market traction—fast, affordable, decisive.